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Email Marketing

Lee Jones Collection

Lee Jones Collection

by Erik Silver

6 months ago


For the Lee Jones Collection, I helped Lee migrate her email list from Constant Contact to Mailchimp. Once her Shopify store was connected to Mailchimp, I tackled three items:

1) Setup a marketing automation sequence to contact customers that abandoned the checkout process.

2) Segmented her email list into different groups based on what customers had purchased. 

3) Setup a resuable template that she can use for ongoing newsletters to customers.

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